Labriola, Joe came to America from Italy at age 7, settling in Illinois with his parents and four brothers. During WWII, Joe served as an Army medic on Omaha Beach, Normandy, France, during the D-Day Invasion. Wounded, he received a Purple Heart, among many other decorations. In 1948, he married the love of his life, Genevieve, and together they raised two daughters. In 1960, Joe, his wife and children moved to AZ and built their family business, Labriola